CHERRY LI
DESIGN
ARTWORK
ABOUT
Hi, I’m Zeqian！Product/UX Designer designing 0→1 and growth experiences across consumer, entertainment, and service platforms.
DESIGN CHALLENGE / VISUAL DESIGN
Designing a music discovery journey
to improve activation and retention
Helping Gen Z move from social music discovery to in-app listening by creating a more seamless and engaging first-use experience within Amazon Music.
Check it out >>>
PRODUCT DESIGN / FINANCIAL WELLBEING
Designing a reflective spending experience
to support better financial decisions
Transforming financial education into an interactive experience that helps young adults pause, reflect, and make more intentional spending choices.
PRODUCT DESIGN / BOOKING PLATFORM
Designing a rental booking system
to drive monthly active user growth
Creating a clearer and more efficient rental experience for filmmakers and creative professionals by improving navigation, product discovery, and booking flow.
CHERRY LI
About